Email marketing is more profitable than all other marketing methods if you’ve been around for a while.
This is true across most industries. It basically shows how much you could make if your subscribers buy products/services.
This makes email marketing a long-term digital marketing tool that can help you grow your business.
While a strong ROI is enough to get most people to adopt email marketing, there are other reasons why email list building should be a priority.
Are you putting email marketing on your list of priorities for 2021?
The success of your marketing campaign can be affected by choosing the right email marketing company.
This article will compare and review the top 10 email marketing services available for small businesses.
Why is it important to choose the best email marketing service?
Table of Contents
Small businesses can use email marketing to reach their customers. It is cost-effective and efficient. The Direct Marketing Association states that email marketing has an average return on investment of 4300 percent for small businesses in the United States.
Email marketing is simple to manage and gives you complete control. It also allows you to establish direct contact with customers.
It is important to realize that email marketing success depends on which email marketing software you use. They are responsible for ensuring that your emails get delivered.
If you don’t take care, you could end up spending a lot more for fewer marketing features and lower email deliverability rates. This can cause you to lose even further money.
What are the key features of a good email marketing tool?
An email marketing service that is reliable and easy to use will allow you to create engaging newsletters.
It should be easy to send mass emails that are personalized and targeted, without much effort. Marketing automation is another name for this.
Apart from this, your email service should make it easy for you to manage your contacts, segment users in groups, and track the results of your email marketing campaigns.
A good email service provider will ensure that your emails do not go to spam.
How to Build an Email List
You now know why an email list is so crucial and why you should not ignore it.
Let’s now take a look at the steps you need to build your email list.
Three Things You Must Do to Create an Email List
- Website or blog.
- A service for email marketing
- Opt-in forms that convert well
These three are very easy to set up and don’t require any programming or design skills.
We will be focusing only on the last two items of the list for the purposes of this article.
We have done the hard work for you to find the most reliable B2B email providers that are likely to deliver the results you desire.
This email list was selected based on customer reviews, pricing, and their ability to earn a return on investments (ROI). Take a look at the following providers and decide which one best suits your industry and needs.
TOP 10 EMAIL LIST PROVIDER
1. Constant Contact
Constant Contact is the fastest-growing email marketing service worldwide. It is also one of the easiest and most beginner-friendly email marketing services.
It is easy to manage your email contacts, email templates, the marketing calendar, as well as email lists.
Every account comes with unlimited email access, easy tracking, reporting, and a free image library. You can also integrate Facebook ads, Facebook segmentation, list segmentation, and powerful eCommerce integrations for Shopify shops.
Email Plus accounts come with powerful features such as email automation, drip campaigns, and surveys & polls. Coupons, online donations, and subject-line A/B testing allow you to send targeted emails to increase your open rates.
Constant contact provides unrivaled customer support via live chat, phone calls, and email. They also offer live seminars in person throughout the United States. Small business owners can quickly learn the basics and use them to grow their businesses like pros.
Constant Contact is rated the best email marketing tool for startups and small businesses because of all the above reasons.
ConstantContact offers a free 60-day trial (no credit card required) Their pricing starts at $20/month.
WPBeginner customers can use the Constant contact coupon code for an additional 20% discount
SendinBlue offers complete email and SMS marketing software for companies. They are one the most popular email marketing platforms in Europe.
This platform is extremely user-friendly and provides excellent tools for creating beautiful, engaging emails. The easy drag-and-drop email editor makes it simple for those with little to no experience in email marketing.
SendinBlue offers a range of marketing automation tools for beginners that allows you to send transactional email, set up workflows, and segment users. SendinBlue’s AI algorithms can help you choose the best time for bulk email delivery to ensure maximum email deliverability.
offers a totally free email marketing plan with unlimited contacts. You can send as many as 300 emails per day with their free plan, and all of your emails will be branded.
The Lite plan starts at $25 per month. You can also add SMS to your account. However, the pricing will depend on what you send.
The premium plan has been updated to include advanced features such as live chat, landing page builder, and sales CRM. Users now receive more value at the same price.
SendinBlue offers a separate SMTP bulk mail marketing service that you can use to send automated or transactional emails from your WordPress website. This is not necessary for email marketing campaigns. However, it is a useful feature if you have large websites and want to send real-time, content-based emails.
Drip is an enterprise email marketing platform that can be used by bloggers and digital marketers. You can use their many tools to automate your sales funnels and personalize your marketing.
The email software integrates seamlessly with all popular web builders, including WordPress and WooCommerce. This allows you easily to add pop-ups or opt-in sign-up forms to your website to capture more leads.
Drip is different from Campaign Monitor’s smart marketing automation tools. They offer intelligent email segmenting, split-testing features, list groups, and a visual workflow builder. These features enable you to reach specific customers through your email list and increase sales.
Drip offers support via webinars, live chat, webinars, automation training, and detailed courses. There are also excellent documentation and guides available.
Drip is used by many of our companies because it allows us to send bulk emails and connect with customers using smart eCommerce marketing automation.
The eCommerce revenue attribution feature allows us to see exactly how much revenue each email marketing campaign generates.
Drip, even though it is a bit expensive, is our top choice for email marketing software for eCommerce website owners and business owners who need more advanced features to optimize their marketing efforts.
Drip provides a free trial and plans to start at $49 per month, which includes all of their features.
They recently added SMS notifications to all plans. This allows you to communicate with your customers via both SMS and email. They are a truly all-in-one platform for email marketing that stores can use.
ConvertKit provides a powerful email marketing platform that is ideal for authors, marketers, and professional bloggers. It’s extremely simple to use and powerful.
ConvertKit’s most unique feature allows you to offer content upgrades and other incentives via email signup forms. You can also send drip emails using ConvertKit’s easy-to-manage autoresponders.
ConvertKit allows you to easily segment your subscribers into people who are interested or those who have purchased. Automated emails that feel more personal can help increase conversions. This is known as targeted email marketing in marketing terms.
They offer all the features you would expect from an elite email marketing service, including a/b testing and beautiful email templates, landing pages builder, smart workflows, and many more.
ConvertKit provides email-based support and has a wealth of knowledge with great learning materials.
Many ConvertKit features, such as paid newsletters, are designed specifically for creators and professional bloggers. This is why they’ve rated the best email marketing tool for professional bloggers.
You can even sell digital products and subscriptions through the same platform.
ConvertKit provides a 14-day trial and prices starting at $29/month. You can also get a 30-day refund policy.
The Creator Pro plan includes advanced functionality such as a newsletter referral system and subscriber scoring. Advanced reporting is also available.
AWeber has been around since the beginning and is one of the most trusted email marketing service providers. You can use their tools to manage your email marketing for small and medium-sized businesses.
It is simple to get started with AWeber. It can connect seamlessly to all platforms, including WordPress. You can find detailed instructions in our ultimate guide to connecting AWeber to WordPress.
Access to pre-made HTML email templates, list management, and autoresponders.
AWeber offers other powerful email marketing tools, such as AMP emails and automatic RSS-to–email for bloggers. Tag-based subscriber segmentation is also available.
Live chat, telephone support, email support, and a large library of tutorials and how-tos are all available options.
AWeber provides a limited-time free plan to up to 500 subscribers. Their pricing starts at $19/month after that. To save even more, you can sign up for either quarterly or annual plans.
Another popular email marketing tool is GetResponse. It’s easy to use and simplifies small business email marketing.
You can create intelligent automated campaigns with the help of amazing marketing automation tools.
Their drag-and-drop builder allows you to create campaigns, segment contacts, and send emails tailored for specific groups. These tools allow you to create profitable email campaigns that increase your profits.
GetResponse includes beautiful responsive forms, landing pages, and unsubscribe tracking. It integrates with third-party lead generation software such as OptinMonster and SalesForce, Google Docs, and ZenDesk.
Phone, chat, and email support are available. There is a lot of learning material available in their help section, including webinars, videos, how-tos, and guides.
GetResponse provides a free 30-day trial. Pricing starts at $15/month
Mailchimp is a popular email marketing service provider worldwide. This is due to their forever-free email marketing plan.
Mailchimp offers an easy drag-and-drop email builder, autoresponders, and the ability to segment contacts into groups. It also has simple tracking for analytics. Mailchimp allows you to set delivery times based upon the user’s timezones. You can also set up segmentation based on geolocation.
MailChimp can be easily integrated with Word Press, Magento Shopify, and other platforms. For more information on WordPress and Mailchimp, please refer to our Ultimate Guide to Using Mailchimp and WordPress.
Mailchimp platform has very limited marketing automation features compared to other providers on our list like ConvertKit or Drip.
Mailchimp tried to include many “advanced features” in recent years. However, having tested many of them, it’s not really advanced.
Mailchimp supports are available via email, chat, and a large tutorial knowledge base. Their support is sometimes slow, but it’s not as good as Constant contact.
Mailchimp provides a free forever plan that allows you to send up to 12,000 emails to as many as 2,000 subscribers. The features you get with this plan are limited. Your email must also display the brand. Last, but not least: Support is limited to email only. This is fine for hobbyists, but serious businesses need reliable support.
The paid plans start at $10/month for 500 subscribers. Prices increase by 500 subscribers.
If you need unlimited audiences, advanced audience segmentation, and multivariate testing as well as comparative reporting, you will have to upgrade to their $299 per month plan.
Final Thoughts: Best Email Marketing Service
There are many email marketing services available, and we want you to choose the best one for your company. Here’s our expert choice:
Constant Contact is a great choice for small businesses, non-profits, and new bloggers. They have great pricing and a top-notch support team. They will assist you in your email marketing journey.
Drip is the best eCommerce email marketing tool for online stores and e-commerce websites. They have powerful automation and personalization features. Drip is used by many of our business websites.
ConvertKit is a great tool for professional bloggers and content creators. You can take your blog to the next level with their easy-to-use platform that features advanced segmentation and funnels.
SendinBlue is a powerful tool for business owners who want to combine email marketing, bulk emails, and SMS messages. The platform is simple to use and allows you to manage email and SMS through one interface. Their free, unlimited plan is a great option for email marketing.
Pro Tip: Increase your email subscribers faster!
After you’ve chosen an email marketing company for your business, it’s likely that you will want to increase the number of email subscribers.
We recommend OptinMonster. It’s a powerful conversion optimization toolkit that helps you convert abandoned website visitors into customers and subscribers.
OptinMonster integrates seamlessly with the top email marketing services, including those we have already mentioned and many more.
Syed Balkhi is the founder of WPBeginner and also a co-founder at OptinMonster. He created OptinMonster initially to grow his own email list. It was launched in 2013 and has over 1,000,000 active installations of the WordPress plugin.
Today, OptinMonster has been used by many of the most prominent brands around the globe, including McAfee and Experian as well as TripAdvisor, Pinterest, and Harvard University.
To grow your email marketing list, you can use these tools in addition to OptinMonster:
- WPForms is the #1 WordPress form creator that you can use for creating contact forms, polls, or other types of forms. It enhances with most well-known email marketing tools. It is trusted by more than 4 million website owners.
- SeedProd Want to make landing pages that increase conversions? SeedProd is a superior landing page creator experience. SeedProd integrates with all major email platforms, which is why it’s a popular choice for website owners.
- LiveChat.com- Connect your chat software to your email marketing service to grow your email lists. LiveChat is used on many of our websites.
- ChatBot.com- A smarter way to increase your email list is to use Chatbot software, and connect it to your email marketing service.
- RafflePress is the best WordPress contest and giveaway platform. You can use viral marketing to increase your email list.
Bonus Tip: Increase your email delivery
We have highlighted in this article a number of email newsletter tools with high email deliverability rates.
There are a few things that you can do to ensure your marketing emails get delivered.
1. Use a professional email address
Gmail, Outlook, and other email platforms have algorithms that detect spammy behavior. One of these is the sender’s email address.
It is important to use a business email address, such as email@example.com, and not a generic Hotmail address or Gmail address.
This will ensure that your email delivery rate is greater than the industry average.
2. 2. Send targeted emails based on interests
Personalizing your emails according to user segments is crucial. Email marketing software such as Constant Contact makes it easy to group subscribers into groups, such as those who are most active, not active, or interested in particular topics.
This will ensure that your email marketing campaigns have the highest open and click-through rates, which is an important factor in future email delivery ability.
We recommend that you send a personalized welcome email to new subscribers. Then segment your users based on their interests.
This ultimate step-by-step email marketing guide includes examples and tips to help you create an effective email marketing campaign.
FAQs about Email Marketing Software
We have answered many questions after helping thousands of people choose the best email marketing software. Here are the top questions we get about email marketing platforms.
Can I bulk email the market from Outlook or Gmail?
Yes, theoretically. However, this could quickly cause your email accounts to be suspended. G Suite or Outlook do not allow bulk email sending. These are excellent business email solutions.
What is the best email marketing service for free?
Many email marketing services offer limited-use free tiers. SendinBlue is the best free email marketing service. Their free plan does not have a cap on how many subscribers they can receive. MailChimp and MailerLite offer complimentary email marketing plans.
What does email marketing cost you?
Email marketing costs will vary depending on how many subscribers you have, how many emails you send each month, and what email platform you use. A small business’s email marketing cost averages between $20 and $300 per month, depending on how they manage their campaign. You might pay $500 per month if you hire an email marketing agency.
How can email marketing aid in SEO?
Email marketing does not have an impact on SEO. It can however help you increase traffic to the website, which can lead to more shares or backlinks/mentions.
Google and other search engines use mentions and shares to rank websites. Indirectly, email marketing can improve your website’s SEO rankings.
These best WordPress plugins and tools may help you improve your rankings.
Are there any other email marketing platforms not included here?
There are hundreds of email marketing service providers out there. We have not included them all. A complete list of email platforms would cause confusion and choice paralysis for non techy readers.
We’ve tried every major email marketing service, including those that weren’t on our email platform lists above, such as MailerLite and HubSpot.
We have selected the top email marketing services to be included in our list because they offer the most features at the lowest price.
What do you think are the top email marketing services?
These are our top 3 picks for email marketing services that we consider the best:
- Constant Email – The best email marketing service for small businesses.
- SendinBlue is the best email and SMS marketing platform.
- Drip is the best email marketing platform for eCommerce.
We recommend adding web push notifications to your website. This is a powerful way to stay in touch with your visitors even after they leave your site. We have PushEngage as a top-five traffic source for our website.
We hope you found this article helpful in determining the best email marketing service for your company. Our list of 24 must-have WordPress plugins for business websites and our comparison of the top business phone services for small businesses may be of interest to you.
HOW Email list allows you to personalize your message.
Businesses can tell if an individual is interested in their products and/or industries by the way they collect emails organically.
Depending on other metrics and signup processes, these subscribers can then be further segmented into various email lists to make email marketing more personal.
If you create a lead magnet titled “Beginner’s guide to email marketing”, you can assume that all your subscribers will be beginners.
Your lead magnet could be a guide about “best email marketing practices to Brazilian restaurants” and your new subscriber may work in a Brazilian restaurant.
You can also split your list into subgroups to send more personal emails.
Types Of Email List
It will take you too long to answer the simple question, “What is an email list?” having knowledge of the email lists is very crucial.
An email list can be obtained, rented, or constructed to support campaigns.
How to create an email list
Email marketing experts will tell you that organic lists that have been built over a period of time provide the best results.
This means that campaigns will have higher open rates, click-through rates, and sales.
We will discuss this step further.
When building an organic mailing list, there are three things you should be aware of. These are in no particular order.
- Quality – You want to ensure that your emails reach real people who check their email regularly.
- Relevance – Your subscribers should be in your niche and have an interest in your industry.
- Volume – Throughout the building of your email list, it is important to keep the frequency of your emails constant. Your key metrics can be negatively affected if you increase the volume of your email lists.
First Step: Get Early
To ensure a timely and effective buildup, it is a good idea to get started building your mailing lists early. This will help you increase your results over time and decrease the amount of time spent on email marketing.
Step 2: Use your existing contacts
All of the contacts from your CRM customers that you have are available to import. This will give you a good starting point for your email list.
Send emails to everyone on your contact list to get started. Email addresses or contact information from customers from the past may be available.
You will be one step closer to building an organic email list.
Step 3: Add an opt-in incentive
Find a creative way to “earn” your readers’ email addresses. This is best done by creating a lead magnet that users can download or use by entering their email addresses.
A lead magnet is a free ebook, a checklist, or a guide that solves a problem for your reader.
You can offer discounts or free trials to your customers if you’re trying to build a list for a product.
Renting an email mailing list
Renting an email list is another option, which is often used by companies who want to promote their products.
This particular method does not allow you to receive an actual copy of the rented email lists.
This means that you will never see the email addresses to which your campaign is being sent.
Your emails will be delivered by the owner of the email list.
List renting can offer you additional exposure by being featured as a partner or sponsor in the renter’s newsletter.
Buy an email list
An email list can also be purchased. You can also buy an email list. This will include people who have never heard about you and your brand, but may not be interested in your product.
Using bought email lists, other than for low open rates or minimal click-through rates can lead to an increase in spam scores, which can be disastrous for your business.